We're
making
moves.
We create forward-thinking, efficacious products that don't compromise on style. Using safe, cruelty-free, forward-thinking ingredients to whiten teeth and treat gums with no nasties.
The lowdown.
What you need to know.
Most teeth whitening products contain peroxide. Peroxide based products are known to penetrate through the tooth's enamel
which means that although they can prove effective in stripping teeth of stains, they can
be seriously harmful to your inner tooth and cause irreversible damage and sensitivity over
time.
Side effects like receding gums, mouth irritation, thinning tooth enamel, chemical burns and bleeding gums are NOT the one, no matter how white your smile may be.
Enter, us. Transforming a daily chore into an
exciting, sensorial experience. We want to
take the boredom out of dental hygiene with
safe products that perform.
Don't just take it from us...
85%
said their teeth were whiter by an average of 3 shades
87%
said their teeth feel healthier
80%
said their teeth looked cleaner
Let's talk ingredients.
Our toothpastes contain the dentist recommended levels of fluoride for daily oral care. This helps strengthen the tooth enamel, making it more resistant to tooth decay. It also reduces the amount of acid that the bacteria on your teeth produce
01
Fluoride
A gentle abrasive, that scrubs away the stains from the surface of your teeth that have settled on the enamel. Removing the stains results in whiter looking teeth. As it removes stains it also cleans away plaque that has accumulated there from bacteria in your mouth.
02
Hydrated Silica
A natural enzyme derived from papaya fruit that can break down extrinsic stains on the teeth and naturally remove them, to promote whiter looking teeth.
03
Papain
A naturally occurring mineral that makes up your tooth enamel. It helps protect your tooth's outer layer, by closing the small pores on the enamel surface, it prevents further demineralization, and can also help with sensitivity of the teeth.
04
Hydroxyapatite
Can help to balance the oral microbiome and fight unhealthy strains of bacteria in the mouth.
05
Probiotic (Lactobacillus)
Soothing for gums and mouth and may have anti-inflammatory benefits
06
Aloe Vera
Naturally derived from coconut oil, this works as a surfactant to clean the teeth and create foam as you brush for a deep cleaning sensation.
